Several pop-up stores were closed earlier this year as The Post reported while a brand licensing firm WHP Global took a controlling stake in Toys R Us this year. The iconic toy chain, which largely disappeared from the retail landscape after its 2017 bankruptcy, has been trying to make a comeback ever since. “Toys R Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.” The 400 Toys R Us stores-in-stores at Macy’s will include activation centers where kids can play with toys. “Our toy business grew exponentially in the past year,” Nata Dvir, Macy’s chief merchandising officer said in a statement. The shop-in-shops will include toys for all age groups, as well as so-called “activation centers” where kids can play with the toys, a popular feature Toys R Us was known for when it operated more than 800 stores across the country. Starting next year, some 400 Macy’s stores will include a Toys R Us section including a giant Geoffrey the Giraffe, the companies said on Thursday. ![]() Toys R Us and Macy’s said they are teaming up to open hundreds of toy stores inside the largest department-store chain in the US. ![]() Toys R Us sold to WHP Global in latest effort to revive the brand Toys R Us reopens in Macy’s stores in 9 states, more ‘coming soon’įormer Toys ‘R’ Us CEO warns of record retail bankruptcies by fallĪ giant Ferris wheel is coming to Times Square
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